Friday, December 19, 2014

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Hanukkah Celebration Glows Bright with #PlusLight Project

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TWC News: Hanukkah Celebration Glows Bright with #PlusLight Project
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As members of the Jewish faith observe Hanukkah, a New York artist and the Manhattan JCC are adding a modern twist by sharing light with others and inviting others to take part as well. NY1's Stephanie Simon filed the following report.

The holidays just got a little bit brighter. To add to the Hanukkah celebration this year, artist Tobi Kahn has created a social media campaign and public art project called #PlusLight. All you have to do is take a picture that captures light and then post it on social media using the hashtag.

"It's the Festival of Lights and I was thinking how can every human being add light to the world and as an artist I think it's important for everyone to understand they can add something as an artist. And they don't have to be making art full time," says Kahn.

To make even more light Kahn partnered with the JCC Manhattan and the solar energy company MPOWERD. For every 50 posts with #PlusLight, MPOWERD will donate one of its solar lights somewhere in the developing world where there is no electricity.

"It's solar power which means there's no plug in which means you can be anywhere in the world and have the sun which is very dependable to power it and it's inflatable which makes it waterproof and durable. So all of features combined make it a very strong utility light in the developing world," says MPOWERD President Scott Kling.

Posts of all kinds using #PlusLight are already coming in from around the world.

"This project enables us to take this every ancient holiday of Hanukkah and bring it into the 21st century, which is a lot about what JCC Manhattan is about - how we move and shape community in the the 21st century," says JCC Manhattan Executive Director Rabbi Joy Levitt.

So celebrate the lights of the season with a picture and make someone else's winter brighter as well.

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