Consumers can now use their food stamps to buy fresh produce at the Union Square green market.
The market is now accepting EBT transactions.
Customers can swipe their electronic benefit transfer cards and get tokens they can then use to buy locally grown fruits and vegetables.
A total of 40 open-air and green markets throughout the city now accept EBT food stamps.
Both city officials and farmers say it's a win-win situation.
"There's a relationship between what people put in their bodies and their health. And we want to make sure that all communities have access to healthy locally produced food," said Greenmarket Program Director Michael Hurwitz.
"It also helps local farmers to be able to stay in business and keep food production in New York City. And just seeing how much EBT has grown in these markets shows that people really want access to this food," said Justone Bossert of Red Jacket Orchards.
The Greenmarket program is part of the city's GrowNYC initiative.
Officials say sales at some markets jumped as much as 65 percent since they began accepting EBT cards.