Saint Nick and dozens of his trainees hit Fifth Avenue Friday to spread some holiday cheer as part of the 110th Annual Sidewalk Santa Parade, which stretched from 50th to 59th Streets.
The parade kicked off the annual Volunteers of America fundraising drive, which helps feed hungry New Yorkers for the holidays.
"Our sidewalk Santas are marching and parading, as they have done for 110 years, to remind New Yorkers that now's the time to remember our neighbors in need who are hungry," said Rachel Weinstein of Volunteers for America.
"This is an opportunity for me to give back to the community," said Sony Riebers, a Sidewalk Santa. "We want to collect as much money as possible for our food voucher program."
Donations can be made online at sidewalksantanyc.org.