The Bloomberg administration on Tuesday announced it is expanding its "Made in NY" campaign to include tech start-ups.
The recognizable logo is used by television shows and movies where at least three-quarters of the overall production is done within the five boroughs.
The logo expansion is all part of an effort by City Hall to promote the growing tech industry here in the city.
Mayor Michael Bloomberg announced the new initiative at the headquarters of BuzzFeed, an online news and entertainment site that is located in the Flatiron District.
In addition to the logo itself the city is also launching an advertising campaign and a website to promote the companies that already call the Big Apple home and to attract new ones.
The mayor said that while the tech sector is growing in New York, it still has more work ahead to keep the companies that are already here and attract new ones.
"We are on the right path, growing dramatically. But Silicon Valley is still bigger than New York City in terms of start ups and access to capital. I think we have passed Boston and Austin and a couple of places like that that had been hotbeds, but you never know. Someone else could do exactly the same thing. This is not the only place," Bloomberg said.
New ads will soon be featured on subways and buses, including one that touts a New York-based tech company while also promoting the fact that the industry is growing and hiring.
Tech companies and start-ups certainly seem to have a strong advocate at City Hall as Mayor Bloomberg made his fortune through his own tech start-up. It is unclear, of course, whether the next mayor will champion the industry in quite the same way.
The above image appears courtesy of the Mayor's Office