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07/07/2011 07:48 PM

Pseudo-Science Behind Weight-Loss Cream Results In Hefty Legal Settlement

By: Asa Aarons

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There will be always be products promising to help consumers get rid of body fat, but a popular body treatment recently ran afoul with federal officials for making promises it could not prove. NY1's Consumer Watch reporter Asa Aarons filed the following report.

Between diets, diuretics, workouts, wonder pills, shakes and protein powders, there are plenty of ways consumers can spend their money.

The Federal Trade Commission, however, is more interested in what not to buy, and regularly looks at advertising claims made by the makers of fitness products. Some eye-catching ads for Nivea My Silhouette skin cream caught the agency's eye.

"One of the products claims as soon as it is applied to the body, it would cause fat and weight to just disappear simply by applying the product, and that just isn't so," says Director Len Gordon of the Northeast Regional Office of the FTC.

The ads said the dream of "skinny in a tube" involved a special formula, but the FTC was not impressed the scientific claim.

"A 'bio-slim complex,' which sounds like there's some science behind that, but there wasn't," says Gordon. "When companies make claims that sound like science and there isn't science behind them, we take that very seriously."

It did end up having a reducing effect, on Nivea's bank account. The company agreed to pay a $900,000 settlement agreement with the FTC.

A Nivea spokesperson told NY1 the company does not believe that any consumers were misled by the advertising campaign, which ended in 2009.

However, to resolve the matter without incurring substantial litigation costs, Nivea agreed to pay $900,000 to provide “restitution” to consumers and has agreed to certain requirements for future advertising.

So one more weigh-loss dream bites the dust, leaving behind the tried, true, and oh-so-boring weight-loss solutions of diet and exercise.