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Spring is in the air, and in the stores. JCPenney recently kicked off the season with a fashion show at Lincoln Center's Alice Tully Hall showcasing hot looks with prices that won't make you sweat.

The department store teamed up with some of the industries most popular designers in an effort to offer high fashion at low prices.

"Nicole Miller is one of our designers. She does a line for us, Nicole by Nicole Miller. Charlotte Ronson who's a wonderful hot designer who we introduced a year ago. We're also working now with Mary Kate and Ashley Olsen who are now in the CFDA so they are very fun to work with," said JCPenney Executive Vice President Liz Sweeney.

Nicole Miller is no stranger to the red carpet with a client list including celebrities like Halle Berry and Felicity Huffman. She says her Nicole by Nicole Miller line for JCPenney helps a broader base of women get red carpet looks without spending a lot of green.

"Everyone has become educated that it doesn't have to be a million dollars to be a good piece of clothing," Miller said.

Style icon Cindy Crawford says she has always been a fan of shopping at affordable stores like JCPenney since she was 14. Now she has a furniture line out for the store and pops in to update her wardrobe by mixing and matching affordable fashions with more expensive investment pieces.

"I think there's always going to be a luxury market, but what I see with my own friends is that they're mixing," Crawford said. "They might have an expensive show but the dress is $50. Or their bag might be expensive but they're wearing costume jewelry. That's the modern way of dressing and approaching fashion."